Boomers Went From ‘Fighting the Man’ to Being It

  • Mark Cuban says baby boomers went from “fighting the man” to becoming what they’d hated in the 60s and 70s.
  • Last week, the billionaire said on a podcast that he believes Gen-Z is the “greatest” generation.
  • Cuban said Zoomers have a greater consideration for mental health and are changing the workplace.

Billionaire investor and baby boomer Mark Cuban dubbed his generation “disappointing” in a tweet on Sunday.

The 64-year-old billionaire made the comment in response to another Twitter user who called Cuban’s view of boomers, the generation of people born between 1946 and 1964, “distorted” and told the investor much of the technology that made him wealthy was created by that generation.

“You are exactly right,” Cuban said. “But what happened after that?”

“Now boomers spend their days watching cable news, and distorting politics, chasing power,” he said. “Not all of course. But for so many, to go from ‘fighting the man’ to being everything that was hated in the 60s and 70s is disappointing.”

Last week, Cuban said in a podcast that Gen-Z — those born between 1995 and 2010 — will go down in history as the “greatest” generation. The billionaire tied Gen-Z’s success to their focus on mental health.

Over the past few months, Gen-Z has catapulted a new way of working, know as “quiet quitting” into the spotlight. The concept is to avoid going above and beyond when it comes to work, by sticking solely to working within your defined work hours and role parameters.

“Organizations will have to understand that more and more and more as we go forward. Not only for how you treat your employees, but what your customers expect as well,” Cuban said in the podcast, “Re: Thinking with Adam Grant.” 

The baby-boomer generation encompasses some of the tech world’s most successful entrepreneurs, including Bill Gates, Steve Jobs, and Steve Wozniak.

The generation also has access to the most personal wealth — holding 70% of disposable income in the US. Insider previously reported that the average net worth for a baby boomer is $1.2 million — largely due to reaping the benefits of low interest rates and inflated housing prices, which increased the value of their assets. For comparison, households of younger Americans have average net worths around $100,000.

But despite their economic success, baby boomers are about seven times more likely to share misinformation on social media, a 2019 study from researchers at Princeton and New York University found. They’re also more likely to get their news from sites like Breitbart or Fox News, Pew Research from 2015 shows. 

In comparison, Gen-Z has been largely defined by its activism since the pandemic cast the generation into the spotlight. In 2021, the  Pew Research Center found that members of Gen-Z, also known as “Zoomers,” are more likely to engage in climate change activism and adapt to new technologies like electric cars than older generations.

The generation has also played a large part in overarching movement in the workplace, including “anti-work” initiatives and the “Great Reshuffle.”


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