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Why Adobe Wants Figma and Why Some Investors Are Worried

Adobe the low-key maker of digital tools to create PDFs and edit photos, pleased investors by reinventing itself as a subscription-software business. Its latest effort to keep pace with the times isn’t landing so well.

Adobe this past week unveiled its largest-ever acquisition, agreeing to buy Figma, a little-known software startup that specializes in helping digital creators collaborate. The $20 billion deal price spooked investors and raised questions among analysts about the health of Adobe’s business.

SOURCE: https://www.wsj.com/articles/adobes-push-at-next-reinvention-with-figma-deal-triggers-sticker-price-shock-11663509601

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